Monthly Archives: February 2014

Panama Jack Visit – Spain

The management team at The Golden Boot went on tour to Spain last week to visit the Head Quarters of Panama Jack, Wonders and Hispanitas all of which are family run businesses.


Our first visit was to Panama Jack which is based in Elche, Alicante where we met our point of contacts Maria Sanchez and Pilar Sabater. We had a guided tour through the head quarters and it was clear to see their strong identity right from the pos (point of sale) right through to product which is also evident to see in store. The brand was born in 1989 and all the products are handcrafted and manufactured in Spain however it is only the prototypes that are done at HQ. The simple designs and use of Spanish leathers are very clean cut, the quality and love for what they do is very clear to see.

The company mantra ‘created to travel’ links to their goal of continuing walking together with our customers and consumers step by step. . .

pj 1

Panama Jack also work on collaborations which is true to their mantra and spirit of adventure. They work very close to the Ruta Quetzal BBVA, a project that they have sponsored since 1992 and that is led by the adventurer and friend Miguel de la Quadra Salcedo. The project encourages young people to get involved with different cultures and remote places of the world. Those young people involved in the project receive a pair of panama jacks that helps to promote their brand as well as document their trip.




Panama Jack stockists range worldwide from Spain, France, Holland, Germany, South Korea and the UK. From the products sent out right from the moment we receive them, this is how the customer receives the product. This is an image of Bota C10 which is one of our ‘bestsellers’ in our mens department, the design identity from the 100% cotton bag and maintenance kit is a great little touch, but is only available with certain boots.

We move on to the prototype room where we see staff working on samples, stacks of Panama Jack boxes, wall to wall leathers and some of the SS14 chrome free collection. The chrome free collection has already started to arrive in our ladies department which is already proving popular, taking its design emphasis on native, western culture.

pj 4

The natural range of boots, shoes and sandals are made ‌‌with Titanium treated leathers. The benefit of Chrome-free  makes the product hypoallergenic and biodegradable, as well as it helps to reduce water consumption and CO2 emissions.

p j 5

From everything we have seen at Panama Jack just proves how much love and attention to detail goes into their product. As the mens department manager, ‘I have a great admiration for Panama as the natural style and comfort factor of them is fantastic, I own a pair of the warm lined Bambinas which is one of their best sellers and it will most likely be back for the winter!’

Here is a shot of us with Maria Sanchez and Pilar Sabatar from Panama Jack.

pj 6


Posted in Ladies, Mens, Web | Tagged , | Leave a comment

The Best in Customer Service!

The Golden Boot is a small family owned and family run business and our goal is to offer the best possible customer service online and in our store.

We have approximately 35 employees within the business, and we place a huge emphasis on training and development. During this week alone we have had training with a local Sports Specialist Podiatrist- Mr Ian Lenahan- and members of our ladies department have embarked on a childrens shoes fitting course, ready for the busy ‘back to school’ periods!

Our online business continues to thrive, and we want our online customers to experience the same level of customer service and expert advice as our instore clientelle. We are currently  in the throws of improving our ‘Shopping Basket’  to make shopping online effortless and stress free, so watch this space!

We are constantly updating our website with new product, fit advice, blogs and informative videos. All of our videos are filmed in our store by our team, offering online customers a feel of who we are and what our business is all about.

How can we  improve and be the best at what we do ?

We want to hear your views and opinions, good and bad, on the service we provide, our range of products and your shopping experience.

Customer feedback and product reviews are invaluable to our business, and we have recently joined forces with TrustPilot. This is an independant external company that contacts our customers inviting them to leave feedback on the service they have received from The Golden Boot, both positive and negative, and the product they have bought.

You can also contact The Golden Boot direct at or speak to one of our team by calling us on 01622 752349.

The Golden Boot has been providing great customer service for over 200 years, and with our customers’ help we can only improve and be The Best!






Posted in Childrens, Ladies, Mens, Reviews | Leave a comment