Tag Archives: startrite

Back to School 2017

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Well here we are. Term time is over, along with the midweek peace and quiet, and at some point you’re going to have to think about getting ready for September. New uniforms, new stationery, new sports kit and of course, brand new school shoes.
This is where The Golden Boot comes in – having been the UK’s largest independent shoe shop since 1790, we’ve got this.
Getting properly fitted school shoes is important. There’s no other way around it. Children must spend an average of 30 hours per week in these shoes, so making sure they fit well and are comfortable, will result in lots of healthy, happy feet.
Every single member of staff on the shop floor has been professionally trained to fit shoes. They’re able to recognise certain characteristics of your children’s feet and recommend the best shoes for them. The brands and styles on offer are extensive, giving parents and children plenty to choose from. They’re all made from the best quality leather, ensuring the shoes will soften sufficiently and feet can breathe.
If you want to check out the styles we have, then take a look at thegoldenboot.co.uk. It can be helpful to the Golden Boot Team if you have an idea of what you like, or what you have had before, but the choice ultimately comes down the shoes that fit the best, and with an expert opinion you’ll be leaving the store with a big smile.
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Goodbye flip flops…hello school shoes !!!

Well that went too fast. The summer holidays I mean. Time just seems to disappear, and before you know it the kid’s are heading back for a new school year.

We want to make sure you get the most out of this new pair of school shoes, so listen up (or maybe get the kid’s to listen up!) to the next few tips for making the new treads last, and ensuring they’re super comfortable, super quick.

1. When putting school shoes on for the first time after 6 weeks of wearing flip- flops, they’re going to feel uncomfortable. Your feet will have flattened a little and your toes will have separated, meaning a sturdy pair of leather shoes may feel tight at first. Unfortunately, we can’t wear flip-flops to school (or work, might I add) so we suggest wearing them around the house for a bit so you can get used to them.

2. Our shoe styles vary quite a bit. Some times, the heel and ankle collar is cushioned, meaning they’re not going to take too much softening. As the styles get more mature, along with the wearers, the cushioned collar look isn’t so desirable, so they tend to be slimmer and more stiff. This is part of the transition into adult shoe styles and they’re gong to take a little more wearing in.

3. We suggest grabbing some Vaseline or coconut oil, and pressing the back of the heel forward and back with your thumbs. This will essentially do a lot of the wearing in before your feet even touch the ground, reducing the chances of getting nasty blisters.

4. If you’re an older person, and have developed a taste for older person’s shoes, don’t go skidding around playing footy in them. These styles aren’t built to endure that kind of wear. So if you’ve gone ahead and played five-a- side, and they come home scuffed, don’t expect much more than an ‘I told you so’ raised eyebrow! And as for Scooters….!

5. Before wearing them on the first day, give them a good polish and coat of protector spray. This will help to guard against watermarks forming on the leather. Give them another spray now and again after the first wear especially after they’ve been polished!

6. Get your hands on some shoe cream. They come in different colours, as well as a neutral (for all shoe colours), and actually nourish and hydrate the leather when applied. When leather dries out, it will crack and the shoes will wear out a lot quicker. If they’re treated to some leather cream once in a while, it will keep them in tip-top shape for much longer. Just apply a small amount with a cloth all over the shoe. Then with a clean cloth, buff, polish and shine away.

If in doubt, bring them into the shop and we can give them some Golden Boot treatment.

In case you didn’t already know, we stock trainers, plimsolls, football boots and ballet shoes. We don’t work with huge trainer brands, that’s not really our scene, so you won’t see any ticks or shell toes on display. The trainers we do stock however, are leather and are top quality. Would we offer you anything less? Schools love them, they’re comfortable, we can fit them to feet with growing room, and they’re perfectly functional and practical. It also saves a trip to yet another shop.

Oh! One more thing. We sell name tags. Buy name tags. Buy all the name tags…

Happy New Term !!!

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*WIN a chocolate making day out !!*

We have teamed up with the lovely people at Chocolate Raindrops to offer the winner of our Design An Easter Egg Competition the chance to enjoy a fun filled day out chocolate making and much more !


The design can be a picture that has been painted or drawn, something  made or a decorated egg! The lucky winner can take three of their friends to Chocolate Raindrops  where they can re-create their design using delicious Belgian chocolate. It really is an enjoyable day out  making and sampling scrumptious chocolate treats!

choc raindrops









You can enter the competition by posting picture of your egg design on our Facebook page.

The competition is running now and all throughout the Easter holidays and closes on the 15th April. Good luck everyone!

Why not come and take a look at our colourful children’s  Easter window complete with Humpty Dumpty in a hot air balloon surrounded by chocolate eggs ! You can pick up a leaflet instore too about the competition.

humpty window

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Kids Continental Brands

Every parent has their favourite childrens shoes brand and many will settle for Clarks or Startrite, purely because these are the best for school shoes, but maybe you yearn for something different for your child to wear casually? There is a world of continental shoe brands that offer their unique take on childrens shoes. Geox is an Italian brand very well known in UK, but have you heard of any others? We would like to highlight these less common brands that have something unique to offer.

Primigi are an Italian brand established in 1976. They use soft leaters in production of uppers and the removable insoles to ensure the best comfort for the little toes and feet. The shoes provide arch support, shaped backs for better fit around the ankle and cusioning to ensure healthy feet. The Italians are renowned for their style and this shows in Primigi shoes, they are perfect for those who want something a little continental and different.

Camper Childrens shoes offer funky Spanish styling that not only looks good but also wears well. We stock many of their casual shoes that offer all the support and versatility needed by children. A family business dating back 120 years.

Lelli Kelly are a very popular Italian brand with young girls which offer the latest fashion with the comfort and support childrens need. There is a free gift with every pair.

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Test 6 – The Crush Test

For our final test we tried our absolute best to crush down the heel cups of each of our school shoes.

The Crush Test


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Test 5 – The Heat Test

For test 5 we thought we would see how our 6 chosen school shoes dealt with extreme temperatures.

The Heat Test


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Test 4 – The Fastening Test

Test 4 was designed to show just how much tension the fastenings on your school shoes can handle.

Fastenings Test

In this test each fastening was pulled by a chain and winch until it snapped.

Here is the video for Test 4-


Geox Savage
Startrite Anaconda
Bootleg Air Surrey
Startrite Venus
Clarks Dolly Glitz
High Street Competitor
†  DISCLAIMER: Do not attempt to recreate any of the (or similar) actions executed in these videos, these tests were completed in a controlled environment with appropriate safety measures.
In first place with 8/10 we have Clarks Air Surrey, Clarks Dolly Glitz and Startrite Anaconda. All 3 school shoes held out for roughly 25 seconds before their straps snapped.
In Second Place we have Geox Savage which held out for approximately 18 seconds before snapping in two.
In third place we have Startrite Venus, the velcro strap remained attached for 15 seconds before breaking.
And in last place comes the High Street Competitors school shoe, the velcro strap snapped in just 8 seconds.
Test 4 shows just how tough the straps on our school shoes are, they have proved to be more than capable of normal school use. Whether it be a buckle, velcro or lace, our fastenings are built to last.
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Test 3 – The Upper Test

We’re now half way through the Golden Boot School shoe testing process and we thought that it is time to test the uppers.

For test 3 we held the leather upper of our 5 school shoes against a stone grounder for 10 seconds. Here is a video of the process.


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Test 2 – The Sole Gind Test

Test 2 at The Golden Boot Lab was designed to test the soles of our school shoes to their limits.

For Test 2 we marked a yellow spot on the sole of each shoe and used an angle grinder for 10 seconds to see how much damage we could achieve.

Here is our video showing The Sole Grind Test.


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Test 1 – The Toe Bumper Test

All in all each shoe went through 6 extreme Tests in our lab, test 1 was designed to see just how much pressure we could put on the toe bumper of the shoe.

We held each shoe against a sand belt for 10 seconds, here is a video which shows the process-


Geox Savage
Startrite Anaconda
Bootleg Air Surrey
Startrite Venus
Clarks Dolly Glitz
High Street Competitor

† DISCLAIMER: Do not attemt to recreate any of the (or similar) actions executed in these videos, these tests were completed in a controlled environment with appropriate safety measures.

As you can see the results are varied and the scuff bumper on the boy’s shoes made a real difference!


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