Founder of BRIGADE, ex-Royal Marine Commando Sniper, ultra-endurance athlete, performance coach and dad. Tom created BRIGADE to raise the standard of personal training and build a fitness community rooted in discipline, respect and resilience. We caught up with Tom to chat training, mindset, building a community… and of course, footwear.
“My first encounter with The Golden Boot was as a parent — taking my own kids in for school shoes, just like my parents did when I was growing up in Kent. It’s a place that’s always stood for quality and tradition. So when the opportunity came to partner with them, it felt like a natural fit.
After leaving the military, I knew I wanted to create something that carried those values forward — structure, teamwork and purpose. That’s how BRIGADE was born. We opened our first gym in 2020, and since then we’ve grown to two locations in Kent, with a 14-strong coaching team and over 500 members.
Our mission has always been simple: to be Kent’s best fitness experience. We coach people, not just workouts. Whether someone is walking through the door for the first time or training for a marathon, it’s about building confidence, consistency and delivering results.
Personally, I’m big on leading from the front. Whether I’m coaching a session, mentoring our team or training for my next endurance event — I like to be in the trenches, doing the work. I’m currently training for the Arc 50 ultramarathon with my two brothers, and recently completed the world’s first Official Ultra Hyrox — an 80km race with functional fitness stations. So when it comes to footwear, I’m fussy. Comfort, performance and durability are non-negotiable.
My current go-to? The On Cloudmonster 2 in black. Light, supportive and tough enough to keep up with my training demands — whether I’m running trails, coaching on the gym floor, or chasing the kids around.
The Golden Boot shares a lot of what we stand for at BRIGADE — high standards, a personal touch and local roots. This partnership is about more than just great shoes; it’s about aligning our values and building something meaningful for our community.
Because whether you’re chasing down a finish line or simply showing up for yourself — the right foundations matter.
Discover more: www.brigadefitness.co.uk
Follow us: @brigade.fitness
