Established in 1923 by the Messmer family, Hummel now specialises in fashion trainers but it’s history is steeped in competitive sports including football, cycling, athletics and handball.
In their hay day, Hummel were proud sponsors of many international teams and the sports brand of choice but they experienced a dramatic downturn in popularity in the 90’s, but have since re branded and in their own words they have turned Hummel from “naff to cool” in a very short space of time.
The Danish brand is now very popular on the continent and has a cult following here in the UK which is quickly growing, their trainers are favoured by Daniel Craig and The Black Eyed Peas.
The Hummel range is always full of retro inspired designs, in fact their design team in Aarhus stay true to their original designs of the 1970’s changing only one feature to give the trainer a modern twist.
The fashion sports brand works closely with charities in Sierra Leone and Afghanistan, and sponsors their national football teams.
With their famous Bumble Bee logo, ethical stance and retro charm. The Golden Boot are proud to introduce our first Hummel range.
Hummel Victory comes in port red and blue which are both heritage colours used by the brand in the 70’s. The Vintage lace trainer is a Hummel classic in superfine suede with leather brand detail and soft duraplush lining. The streamline silhouette makes this a great smart/casual design to wear with jeans or go the whole hog and wear them with your best retro sports wear!
Hummel Ten Star is a slim fitting trainer inspired by an original style from the 80’s. Made using premium oiled leathers, the trainer has a winter appropriate lining to keep your feet at a comfortable temperature. The lace trainer comes in black and blue and is a good wardrobe staple.